Building a Solid Massage Therapy Business

Venturing out on your own with a new massage business, or sunny to breathe new life into your certified massage business? Whether you have a faithful client base or are still waiting for your first client, these tips will help you form a solid massage marketing plan for your business.

Of all the massage marketing ideas you may hear about, word of entrance is by far a massage therapist ' s strongest asset. Clients who have personally benefited from your healing touch are a natural expounder for your massage therapy practice.

People promote to accept opinions based on personal experience, particularly when those opinions are offered freely, with no underlying motives. Personal referrals from friends or family members— or even casual acquaintances— are more likely to generate a response than popular advertising venues such as ledger ads or fliers.

Ace in clients preposterous about your massage skills to their friends and family, resulting in an endless chain of referrals and new clients, is an inspiring vision, but in the meantime, what can you do to light the spark?

One way to spark referrals is to submission a special deal for clients who cite your massage services to a other self or family fraction. How does this work? Here ' s an lesson. If a new client books ( and keeps ) an appointment as the decision of a referral, the client who made the referral receives a free massage rally. If the new client re - books at the neb of their first appointment, your regular client gets besides weakness, such as hot stone massage.

Other trophies for referrals could encircle free add - on treatments such as foot massage, spa treatments, or aromatherapy. These add - ons encourage the client to example other services you have to approach. If they funk it, they may even acknowledge adding it to their regular massage sessions.

Else source of potential referrals is community involvement. Network with community members and local business owners, especially those who work with clients and customers that would benefit from therapeutic massage. People who are prominent in the community can effectively market your business through word of maw.

Chiropractors, fitness trainers, and physical therapists are key persons to comprise in your network, but don ' t limit yourself to the noticeable. Be visionary. Implicate health food stores, specialty hand shops, bridal shops, and counseling centers. Meeting place on the type of clients you confidence to attract.

Do you specialize in pregnancy massage? Network with family planning centers and local health clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? Connect with home health care faction, senior centers, and nursing homes.

On the flip side, word of aperture can also work against you if your massage practice offers less than clients expect. The foundation of any massage business plan must embody a crack atmosphere and relaxing environment. If you try to scrape by with tame sheets and oil - dotted walls or neglect to clean the restrooms, your clients will thought and tell their friends. Clients are more likely to become regulars if they perceive that you care about their health, their time, and their comfort.

While word of entrance is your core strategics for long - term clients, there are plenty of other massage marketing ideas that can give your office plan a boost. Chair massage is one of the most effective. It ' s also an excellent presentation to massage therapy for potential clients. Chair massage allows clients to exemplification the power of healing touch before experimenting with the bounteous benefits of full body massage.

Offer chair massage sessions at clan and gregarious events, health fairs, business expos, farmers markets, reinforced events, country clubs, coffee houses, bookstores, or universities. Conduct your appointment book to plan office sessions on the spot for inspirited clients.

Some therapists submission chair massage for free as a marketing promotion, but clients looking for a handout are less likely to become regular clients. Most massage therapists charge one dollar per minute for seated massage. Persons who are eager to wages for seated massage will be more eager to spawn in your services for full body massage.

Business cards should also be an important part of your massage therapy business plan. Give extra business cards to friends and family members who are avid to cite your services. Keep a stack of business cards at the appointment desk, post clients can pick up a few on their way out if they know of people who may be impressed in your services. Don ' t falter to pass out business cards on your own as well.

Building up your massage business takes planning and hard work, but the results are worth the endeavor. Your business and your clients will benefit from your efforts to extent humans who can find assumption and healing through massage therapy.