If you give really great massage treatments all the time it ' s true that your clients may support you to their friends, which may generate more business for you, however when it comes down to it, just being a great therapist does not guarantee that you will be able to build a thriving and successful massage business.
In gospel, a large majority of the massage therapists that I know, all say that they would like more clients.
So how does the career massage therapist get a steady stream of clients? Well they certainly don ' t just sit and wait ( and concern ) for the phone to ring, that won ' t wages the bills. No, what every massage therapist who has decided to go out on their own should be doing ( when they are not massaging ) is in detail ' marketing massage '.
Now I know that the conception of ' marketing ' may conjure up in your mind, corporate images of complicated and valuable advertising campaigns and the like, but really all I ' m words about is consciously and effectively putting your business in front of the different kinds of people you would like to attract to your massage business as clients, and getting them to make contact with you and book in for a treatment. That ' s all!
You could be the most familiar, talented, highly trained massage therapist out there but unless people ' know ' about you and how ' your service ' can be of BENEFIT to them, you may never experience the tender-hearted of practice or income that you want or deserve!
The first thing that I feel is necessary to grasp is that a massage practice ( no matter how big or small ) is in actuality a ' business ', your business! The next most important thing is that there are two sides to your business and one cannot survive without the other.
One side of your massage business is the providing of excellent massage treatments. The other side of your massage business is the marketing side i. e. the strategies and systems you use to attract a continual stream of clients and to get them to book in for a massage with you.
The secret to building a thriving and successful massage business is to visualize that you need to be a marketer of massage first ( in codification to get the clients ), and a provider of massage second. These are the twin pillars of your business. Once you get the clients on the cooking your job is only half done, you then need to give them a first class treatment that is based around their needs, each and every time!
So now that you know that you need to be a massage marketer as well as a massage therapist, the next question to ask is, " How do you market your massage? " Well it all starts with the most important rule.
" Don ' t try to be all things to all people all at once! "
The biggest mistake I look therapists who are trying to build up a record of clients make, is that they will do up a brochure or business single out etc that has their name or business name and / or logo, a inventory of the services they overture, and possibly a little about who they are and their qualifications, and that ' s it!
The thing is, every other therapist is doing exactly the same thing, so not only do they not stand out from the crowd, they are not speaking to the specific needs of the people that they are trying to attract as a massage clients. In truth many therapists are not even affirmative who it is they ' re even trying to attract.
So before you even think about printing up spare brochure, flyer, business tab or doing amassed ad, you need to first ask yourself, " What type of clients do I want to attract to my massage business? Who are they? Station are they? How can I get them interested in my business? "
Some massage therapists like to work specifically with sports people, others with women only, or people with back pain, others with people who are rehabilitating from disorder or injury and others primarily for relaxation and rejuvenation etc, OR you might be the lenient of therapist who wants to attract and work with people from all types of backgrounds. There are really no limits!
However, in scale to effectively attract specific types of people into your massage business, your marketing must be ' tailored ' to extent these people just now and speak to ' their ' particular needs!
The mistake that a lot of massage therapists are making is that they ' ll do up a brochure or put an poster in a magazine or paper and they ' ll try to promote to all of these types of people at the same time. They might index the different benefits of their massage treatment by saying that their massage is good for back pain, relaxation, sports injuries etc.
By doing this they are saying that their massage is good for anything and everyone and while this is probably true, they are not speaking double time to each identical type of person, and then the power of their message is diluted.
The key to getting a great response is to market to each style of person individually, and whether or not you use a flyer, brochure or paid advert, you need to come across as a mechanical by indirect only those benefits of your massage that will appeal to that style of person.
Let ' s say that we work from home or out of a small clinic and there are a couple of gyms in our area.
We know that many people who go to workout at the gym will be intent in getting massage so we decide that we would like to attract some of these people as clients.
If we want to attract a particular style of person to our massage business, we first need to get into their head and find out what their ' needs ' are.
This recurrently isn ' t too difficult. In regards to people who go to the gym, just put yourself in their shoes. " Why do they go to the gym? " People regularly go the gym to workout through they are health conscious and they care about their physical appearance and their level of fitness.
Now think about what happens after you have a hard work out? Your muscles can become tight and rigid and much there is soreness due to lactic acid build up. You oftentimes feel energized but your body now needs a phrase of rest to rejuvenate before the next workout.
Keeping this in mind, a great way to market to people who usually workout at the gym would be to locus on all of the ' physical ' benefits that these people would take in should they come to have a massage with you.
You could for part, focal point on the BENEFITS of getting massage treatments ' in between ' workouts and catalogue only those benefits that would most appeal to the style of person who works out on a regular basis.
Some benefits of obtaining massage that would be effective in this copy are that it:
- Quickly eliminates muscle soreness after your workout.
- Relieves muscular spasm quickly.
- Improves your laissez faire and range of movement.
- Cuts your recovery time in half.
- Reduces the chance of injury by alleviating tension in the body.
- Increases your body ' s ability to absorb nutrients and vitamins.
- Oxygenates your body ' s cells giving you greater levels of energy.
- Can glaringly improve your hackneyed health, well - being and appearance.
- Makes you feel relaxed, refreshed and like mad to take on the world!
At the top of your undertaking you could coterie a few of these benefits into an obeisance grabbing emphasize for case history, " Discover How To Quickly Eliminate Muscle Soreness After Your Next Workout! " followed by a subheading,... and feel absolutely relaxed, refreshed and hurried to take on the world!
A benefit rich mark that captures the leisure activity of your ' heart market ' should be at the top of every teenybopper of marketing you do, whether it ' s a essay, an editorial or just a simple poster!
You could then follow up with the rest of the benefits big, so that you come across as a therapist who ' specializes ' in working with people who do stinging exercise on a regular basis.
If possible you would then propel in a testimonial or two from clients that fall into the same ' target market ' that you have massaged previously, so that it gives you credibility and shows why they should have a massage with you.
Then give them a special overture of say 90 minutes for the price of an hour and mention that it ' s for a limited time only, tell them to call A. S. A. P to make their appointment type and in your phone number so that it is big and bold. If possible, introduce a small photo of yourself and voila, you have a very targeted, inexpensive method of putting your business in front of a specific type of client that has a high fitness of making contact with you.
Now this is just one for instance, and you could outfitter different flyers for different styles of people and also different styles of massage. The main thing that I ' m trying to get across here is that even though your massage itself may not change that much from person to person, you need to target your marketing so that you are speaking to each different style of person ( target market ) specifically and answer the issue, " What ' s in it for them? " by markedly sloping those benefits that will be appealing to that style of person.
So to restate on what I close so far today, think of your massage practice as a business that has two equally important sides - the ' marketing of massage ' and the ' providing of massage '.
Work out what types of people ( target markets ) you would like to have as clients and then market to each of those groups individually with benefit rich, ' attention grabbing ' intelligence. Then answer the query of " What ' s in it for them? " by illustrating the specific benefits of your service.
Then, make forcible you give yourself credibility by throwing in one or two testimonials from clients that are in the same target market and make them a ' time sensitive ' offer that they can ' t refuse. Last but not primogenial, tell them ' how ' to make contact with you. Make express that these elements are included in ALL forms of marketing that you do, whether it be brochures, flyers, editorials or simple classified ads etc.
Then when clients fireworks up for their massage treatment, give them 110 % each and every time! This is a must!
If you can do just these simple things with your marketing, I have no question that you will be well on the way to building a very successful massage business with a steady stream of clients!
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